Final FIlm

This is my Completed film - 'Can't Touch This' by MC Hammer. It took around about 5 months to create the video and it was finally finished during February 2011. It took this long because there was a lot of editing to do as the song I chose had a fast pace, which meant i had to change each clip quickly to keep up the the pace of the song. It was hard to do this as I had to think of many creative effects and ideas to fill the gaps in my video. One of the things i did to fill some gaps was create an iTunes effect using a green screen. I think this added more creativity and style to my video. My final video is shown below.

Digipak!

As part of our coursework for this unit, we had to create a Digipak for the song that we were doing as for our music video. To prepare for the actual editing of the Digipak, I took some photo's in the school studio to put in it. I took a variety ofPictures so that the Digipak would have a different picture on each canvas. I also took afew screen shots of parts from my video that i could include on the Digipak. I also saved some backgrounds (whitewith coloured lines on it) from the Internet, so I could experiment with different backgrounds which would go on the face of the CD.

I tried to incorporate Bright colours in the Digipak so it would tie in the theme of the video, where bright colours are used.

Here is the Digipak that I created.

Front cover, Back and Inside Front

Back of inside front, CD, Back of Front

Development of and Final Magazine Advert

As part of our coursework, we also had to design a magazine advert to promote the new Digipak of our album or single. It includes pictures of the artist, the release date and an issue of the digipak. I designed my advert so it resembled the video and the Digipak itself, by using bright colours which stand out. I also used bold drop shadows to make the text and pictures stand out from the page. I used a picture of brightly coloured splodges of paint from google images to use as a backdrop for the advert. I then used the magic wand tool to cut out the white background of the image and use it again againt a purple band for the heading of the advert. This made the advert stand out and it looked unique. Then I used coloured rectangles as a base backdrop for the images of the artist using drop shadows to back it up and make it bold. Over all I think the advert turned out well as it reflects the video and the Digipak so the theme runs throught my work.

Development of Digipak

When creating the Digipak, we had to make 6 seperate panels. 3 of the panels make up the front side of the Digipak and the other 3 make the back side of the Digipak. Each one of the panels was designed to fit the style of the song that we had chosen. I designed mine to be colourful and bold becuase the theme of my video was mostly based around colours and dancing. I had to develop the panels a fewtimes before I was happy with the end result. I layered them with the colours Purple and green as those were the ones that stood out the most. Also I used different font styles that were funky enough to suit the colours and the video.

Evaluation - Question One

Evaluation - Question Two

Evaluation - Question Three

Evaluation - Question Four

Target Audience

My Target audience for my video would be children and teenagers. This is because the song is a dance, up-beat song and the people that would be most likely to listen to/ watch the video would be the younger generation. I feel that my plan for my video is suitable for this target audience and they would enjoy watching it, as it includes lots of colours and it is funny. The song is also very catchy and is most likely to stick in children/teenagers brains and have them singing it all through the day.

Location Shots

Filming for my film took place in various areas. These include:

The Leight Technology Academy - Film/photography studio
School Canteen
School Stairs
Lecture Theatre
My home
Dartford Town - Prospect place
Dartford Park

I think these were appropriate locations to film for my video as they each had a reason.

I filmed at my school, because I wanted to create an atmosphere of dancing in a school, so it looked like the school aged children were taken with the song and liked to dance to it. This is because my target audience was around the child/teenager age.

I filmed at my house as it was the setting for the 'children dancing' scenes. I wanted to create the look that anyone at home can get up and dance to it.

I filmed in Dartford park to make it seem like the dancers were out in the park then heard the song and started to dance. It created a fun aspect to the film.

I wanted to film in Dartford Town (Prospect place) as it was a good setting for the story line of the male actor and female dancers. This is because I wanted it to look like he was in the town walking around acting like he was the 'bomb'.

Email conformation

This is the email that I wrote to the record company to ask permission to use their song for my video.

Risk Assessment

Before filming, I had to consider certain things. These were:

Weather: as it was October when i did my filming, I had to consider what the weather was going to be like. As my song was happy and a dance song, it suggests sun, so I wanted to film on sunny days. Fortunately, the days that i filmed in Dartford, the weather was bright and sunny so it worked well for me.

Location: I also had to take into consideration where abouts I was going to film. I had to make carefull decisions about what locations would be most appropriate for my video. I also had to make sure that it was ok to film where I did and that nothing got in the way to stop me from filming in those particualr locations.

Organisation: One thing that was a major risk was the organistation of the dance scene filming. I had to make sure that all the actors and actresses were on time and check who was actually coming to be in the film. This could be difficult because I did the filming during school time whcih meant that some people woulndt be able to make it as they were in lessons, so I had to work around this.

Production Log and Screen Shots of Editing

These are a few pictures of the process of editing the green screen videos.

Putting together the video was tricky. Especially becuase the song i chose was very long and fast, which meant i had to change the clip every 3 or 4 seconds. This meant a lot of hard work planning and shooting different clips that were good enough to link together and create a good flow to the video. It took me along time when editing to do this as I had to cut the clips and choose which clips were better adn in some places I had to cut the same video several times in order to create the effect I wanted to achieve. I would say putting the clips together took around a month or concentrated hard work.

After this, the real editing took place. Adding effects and changing colours, and using

after effects to keylight green screen video's. This was enjoyable but it also took a long time to accomplish. I used 'change colour' to adapt the colours of some clips so it would look bright. I also cropped clips and dublicated them so that i could make split screens as well as using the replicate effect too.

In After effects I edited green screen video's and changed themto fill the actor with colour to give it an itunes (advert) effect. This made a strong effect on the whole video as the colours really stand out.

Here are a few pictures of my video during editing.